Rolex 24 At Daytona (January (typically third or fourth weekend)). Annual 24-hour IMSA endurance race and traditional season opener for the WeatherTech SportsCar Championship. The 64th running took place January 24-25, 2026.
Daytona Speedweeks / Daytona 500 (February (mid-to-late; Presidents Day weekend)). Annual 10-day NASCAR season opener culminating in the Daytona 500 at Daytona International Speedway. The 2026 edition (68th running) was held February 11-15, 2026, won by Tyler Reddick.
Daytona Beach Bike Week (Late February through first week of March (10 days)). Annual motorcycle rally dating to 1937; one of the largest in the United States drawing approximately 400,000-500,000 visitors. The 85th Annual ran February 27 - March 8, 2026.
Biketoberfest (October (weekend following Columbus Day; typically 4 days)). Annual fall motorcycle rally, approximately 100,000 attendees. The 34th Annual Biketoberfest ran October 15-18, 2026. Event began in 1992 as 'Daytona Fall Tour,' renamed Biketoberfest in 1993.